STRATEGIC
INITIATIVES
Supply chain
management (SCM)
Involves the management of information flows between
and among stages in a supply chain to maximize total supply chain effectiveness
and profitability.
Four basic component of SCM
includes :-
Effective and
efficient SCM effect on porter’s five forces
Customer
Relationship Management (CRM)
A technology , a strategy , process and business goal
that an organization must embrace on enteprisewide level
CRM can enable an organization to :
· Identify
types of customers
· Design
individual customer marketing campaign
· Treat
each customer as an individual
· Understand
customer buying behavior
Business
Process Reengineering (BPR)
Reconstruct or redesign the workflow so that we can
compete with the other competitor and satisfy the customer.
For example :
A company can improve the way it travels by moving with airplane which ignore the road
completely.
Enterprise
resources planning (ERP)
Integrates all department and functions throughout
an organization into a single IT system so that employees can make decisions by
viewing enterprisewide information on all business operation.
-Every
department have different system and information
-ERP
is function to create same database to make it standardize
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